Skip to content Skip to footer

Robert B. Cialdini

Robert B. Cialdini is a psychologist known for his work on persuasion and influence. His book Influence: The Psychology of Persuasion explores the mechanisms behind why people say yes and how understanding these principles can help in both personal and professional settings. Cialdini’s research has become foundational in marketing, business, and psychology.

From This Author

Influence: The Psychology of Persuasion